Steph Curry’s Underrated Tour
Art Direction/Web Design
Collaborated on developing a compelling narrative about Stephen Curry’s journey from a 3-star recruit to an NBA superstar. The website played a pivotal role in the tour’s success, serving as the primary platform to elevate 3-star prospects and maximize their exposure both nationally and internationally.
The art direction for the website extended its influence to the experiential aspects of the tour, shaping the photography style, court designs, billboards, banners, swag items, and more—creating a cohesive and impactful brand experience.
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